The Making of Dodge Ram

Dodge has a leader in the truck industry for almost one hundred years now. In 1981, however, the Dodge Ram pick-up made its splash in the market. Though the image of the ram has been their symbol since 1933, the actual vehicle names after the symbol was not created until almost 50 years later.

Vehicles were made in a slightly different manner back in 1981 than they are today. The original Dodge Ram was made of fresh sheet metal, which made the truck lighter, less likely to succumb to rust, and more bulky in shape. It was led by the infamous egg crate grille. Also, at the time new technology was released that put heating and air for vehicles at a peak performance, and the Dodge Ram was one of the first to use this technology. Dodge also decided to continue to use the same power under the hood that they always had for their other trucks. This consisted of a 3.7 liter that offered 95 horsepower, 5.2 liter V8 that offered 140 horsepower, and a 5.9 liter V8 which offered 170 horse power. Lastly, the Ram came in four different trim levels. The Base Model, Custom SE, Royal, and Royal SE.

Dodge has come a long way since that first Dodge Ram in 1981. Here we are, 35 years later and the 2016 model has been released with so many innovations you’ll have to see for yourself.

Come in for a test drive of our 2016 models at Huffines Chrysler Jeep Dodge RAM Plano 4500 West Plano Parkway Plano, TX or give us a call at 972-867-6000 today!

2016 Jeep Renegade

Jeep has once again gone back to their roots and come up with a design for the new Renegade. One that is modern yet keeps to what the brand is all about and all in the smallest offering from the company since coming up with the Willy’s model back in World War II times.

This new ‘back to our roots’ offering however shows just how serious that Jeep and or Chrysler are about keeping the brand alive and continuing to make what has become known around the world as one of the best off roading and rugged vehicles on the market, and the new Renegade has been given the same DNA right from the start.

The Renegade can be purchased with a couple of different engine options, for those that want to have a manual transmission to really keep the old Jeep DNA alive 1.4 liter Multi-Air turbo charged engine that is mated to a 6 speed manual transmission, for those are very serious about their Jeep’s this would be a perfect way to go, this option also will get up to 31 mpg on the highway if gas mileage is an important consideration.  The other option is a 2.4 Tigershark I4 engine that makes 180 horsepower with 174 ft.-lbs. of torque, quite strong for the small SUV. It is coupled with a 9 speed manual transmission, one of the first vehicles to ever offer 9 speeds and the only one in its class.

Come check one out today at Huffines Chrysler Jeep Dodge RAM Plano 4500 West Plano Parkway Plano, TX or give us a call at 972-867-6000 today!

2015 Dodge Ram: Dependable Power

The 2015 Dodge Ram has hit the pavement with power and force right out of the gate this up and coming car season. The possibilities are absolutely endless with this new model. The 2015 version of the well-known truck keeps up a long held tradition of above-average quality power. For the 2015 year, due to 8000 trucks selling in its first three days being publically released on the road, Dodge has had to increase production by 20% just to keep up with the demands of the consumers.

The newest addition to the Dodge family is powered by a 3.0 liter EcoDiesel V6 engine under the hood. This specific engine offers up 240 horse power with 420 pounds per feet of torque. Even with all this power, the truck still has an amazing fuel efficiency of 20 miles to the gallon city and 28 miles to the gallon highway. While rough on the roads, the newest model is easy on the pockets as far as fuel goes and is an ideal fuel efficient truck. What is all of this power good for though? Why have so much power behind the truck? 

All of this power makes the 2015 Dodge Ram capable of its overwhelming 9200 pound max towing capacity. With this sky high towing cap, the Ram is capable of most to all of your towing necessities. This is the ideal truck.

Come on in for a test drive of our 2015 Dodge Ram at Huffines Chrysler Jeep Dodge RAM Plano 4500 West Plano Parkway Plano, TX or give us a call at 972-867-6000 today!

CBS Recognizes Oliver Francois, CMO of Chrysler as a Marketing Master

There’s a new program on CBS called Marketing Masters, which recently interviewed Olivier Francois, who is the Chief Marketing Officer of Chrysler Group LLC.  The program hailed Mr. Francois as a marketing genius.  He’s held the highest marketing position at Chrysler since 2009 and in that short time he’s overseen the RAM truck brands complete face-lift into the best truck on the market today.  What’s his secret?

Well, his philosophy is simple, believe in listening, sharing, and embracing new ideas from the consumers themselves.  He also believes all great marketers tell the truth.  “Tell them the truth, be truthful… be honest and straightforward.  Tricks are not cool.”  He stated in the interview, “Our secret at Chrysler has become a tagline: what we make, makes us.”

Sounds like a good way to do business.  Today’s world consumers are more educated than ever and all the facts about any vehicle on the market are just a few clicks away.  So how does one prosper in business now?  By simply being honest, not pulling punches, and spending time and resources into making the best vehicles possible.  What Chrysler makes, makes Chrysler.  The man who is hailed as a marketing genius has a very simple and honest business model that consumer’s love, and because of that he and the Chrysler Corporation stand out from the crowd.

 To see firsthand the products that make the higher-ups at Chrysler look brilliant, visit Huffines Chrysler Jeep Dodge RAM at 4500 West Plano Parkway in Plano, Texas or give us a call at 972-867-6000 today!

This is Not Your Father’s Diesel

The 2014 Ram 1500 pickup is not your typical diesel.  This powerful yet efficient truck has the Eco Diesel engine that gets 25-mpg-plus highway gas mileage.

  It is also much quieter than that of yesteryear.  Gone is the engine noise of your typical diesel.  It has huge torque reserves yet a lighter front end.  This makes the truck smooth while also being quiet and nimble.

The Eco Diesel is the key.  It has 420 pound-feet of torque, and with an eight speed automatic transmission, it gives you 9200 pounds of towing capacity.

  With this edition of the Ram 1500 you get luxury and performance.  That’s a combination that is hard to beat.  Come test drive yours today at Huffines Chrysler Jeep Dodge RAM Plano 4500 West Plano Parkway Plano, TX or give us a call at 972-867-6000 today!

RAM Tough (Yet Tender) Cleaning Tips

You’re a RAM Truck owner, you own the toughest truck available on the market.  You can use it to haul dirt, tow trailers, load it down full of tools, tailgate football games, and any other awesome manly thing you can think of.

But sometimes you have to use it for transportation on “date night.”  And if you’re not careful going on a date with your wife or girlfriend often means you’ve got to take off your work boots and put on “fancy” clothes, trim up that beard and comb your hair, and even more unthinkable, clean your truck.  Washing the dirt, the proof how hard your RAMs been working can make you feel less like the rogue, tough, lone-wolf that you are and if you’re not careful it can hurt your RAMs feelings (it knows you’re parking it in the movie theatre lot while you go watch a romantic comedy).

Don’t worry, there’s ways to make your truck shine in preparation for a date while feeling as manly as possible.  Here are a few tips courtesy of Huffines Chrysler Jeep Dodge Plano.

First step, when your RAM sees that bucket of soap and water, it’s likely to get offended.  What’re you gonna do, light some scented candles to go with it?  After all it’s not a Prius, it doesn’t need a bubble bath.   Best way to make it more comfortable, dump in some Tabasco Sauce.  That should make that bubble bath a little more manly.

Now you’ve got your tabasco bubble bath, next step is to make sure you appear manly when you’re scrubbing away.  Perhaps now is a good time to dress like a football player.  And hook up that iPod to blast some Motley Crue, and don’t forget to belch load and often.  You should also scream catch phrases from your favorite action movies.  Now that’s how a man cleans his truck.

Last, but not least, applying wax.  When you inform your RAM that you’re going to wax it, it could get upset, what’s a man without some hair on his legs, or chest, or face… or back… pretty much anywhere except the top of the head.  

Man up the way you wax your truck, try eating some bacon while you do it, or T-Bone steaks, pretty much any meat.  Avoid vegetables and diet drinks at all costs.

This are just a few ways you can make the way you clean your truck more manly.  Do you have some tips on how to man up your car washing routine?  Let us know in the comments below!

If you’re looking for a truck that’s as manly as you are visit Huffines Chrysler Jeep Dodge RAM at 4500 West Plano Parkway in Plano, Texas or give us a call at 972-867-6000 today!

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