CBS Recognizes Oliver Francois, CMO of Chrysler as a Marketing Master

There’s a new program on CBS called Marketing Masters, which recently interviewed Olivier Francois, who is the Chief Marketing Officer of Chrysler Group LLC.  The program hailed Mr. Francois as a marketing genius.  He’s held the highest marketing position at Chrysler since 2009 and in that short time he’s overseen the RAM truck brands complete face-lift into the best truck on the market today.  What’s his secret?

Well, his philosophy is simple, believe in listening, sharing, and embracing new ideas from the consumers themselves.  He also believes all great marketers tell the truth.  “Tell them the truth, be truthful… be honest and straightforward.  Tricks are not cool.”  He stated in the interview, “Our secret at Chrysler has become a tagline: what we make, makes us.”

Sounds like a good way to do business.  Today’s world consumers are more educated than ever and all the facts about any vehicle on the market are just a few clicks away.  So how does one prosper in business now?  By simply being honest, not pulling punches, and spending time and resources into making the best vehicles possible.  What Chrysler makes, makes Chrysler.  The man who is hailed as a marketing genius has a very simple and honest business model that consumer’s love, and because of that he and the Chrysler Corporation stand out from the crowd.

 To see firsthand the products that make the higher-ups at Chrysler look brilliant, visit Huffines Chrysler Jeep Dodge RAM at 4500 West Plano Parkway in Plano, Texas or give us a call at 972-867-6000 today!