CBS Recognizes Oliver Francois, CMO of Chrysler as a Marketing Master

There’s a new program on CBS called Marketing Masters, which recently interviewed Olivier Francois, who is the Chief Marketing Officer of Chrysler Group LLC.  The program hailed Mr. Francois as a marketing genius.  He’s held the highest marketing position at Chrysler since 2009 and in that short time he’s overseen the RAM truck brands complete face-lift into the best truck on the market today.  What’s his secret?

Well, his philosophy is simple, believe in listening, sharing, and embracing new ideas from the consumers themselves.  He also believes all great marketers tell the truth.  “Tell them the truth, be truthful… be honest and straightforward.  Tricks are not cool.”  He stated in the interview, “Our secret at Chrysler has become a tagline: what we make, makes us.”

Sounds like a good way to do business.  Today’s world consumers are more educated than ever and all the facts about any vehicle on the market are just a few clicks away.  So how does one prosper in business now?  By simply being honest, not pulling punches, and spending time and resources into making the best vehicles possible.  What Chrysler makes, makes Chrysler.  The man who is hailed as a marketing genius has a very simple and honest business model that consumer’s love, and because of that he and the Chrysler Corporation stand out from the crowd.

 To see firsthand the products that make the higher-ups at Chrysler look brilliant, visit Huffines Chrysler Jeep Dodge RAM at 4500 West Plano Parkway in Plano, Texas or give us a call at 972-867-6000 today!

2014 Jeep Cherokee Looks to Revolutionize Small SUV Market

Now in the 20th year, the North American Car and Truck of the Year Awards (NATCOY) are designed to recognize the most outstanding new vehicles of the year.  These vehicles serve as benchmarks in their segments based on factors including innovation, comfort, design, safety, handling, driver satisfaction, and value.

Yesterday, the “Short List” was revealed, highlighting a few vehicles the NATCOY jurors will be voting on.  The winners will be announced at the 2014 Detroit Auto Show in January.  The short list features 12 vehicles up for the Truck/Utility of the year award, and to no one’s surprise, the 2014 Jeep Cherokee is front and center.

The 2014 Cherokee is all-new and is looking to muscle over other small SUVs on the market, such as the Ford Escape, Honda CR-V, and Toyota RAV-4.  None of whom are in consideration for the North American Truck of the Year award.

Many experts are saying the Jeep Cherokee is the clear favorite and front-runner for the coveted title.  Jeeps new model is smooth and quick with great handling and features a new nine-speed transmission.  And being a Jeep, it can do what others can’t, drive off-road with ease.  The Cherokee is whatever you want it to be and it’s definitely not limited to being a grocery-hauling soft-roader similar vehicles are.

The styling is aggressive and modern and guaranteed to turn heads wherever the road (or not road) takes you.  The interior features upmarket features and a high quality feel.  

The 2014 Jeep Cherokee is certainly garnishing lots of praise and will be arriving at Huffines Chrysler Jeep Dodge Ram Plano soon.  Stay tuned and for more information about this amazing new vehicle, visit our showroom at 4500 West Plano Parkway in Plano, Texas or give us a call at 972-867-6000 today!